However Rick Burnes overstates the case when he asserts that “Most journalists don’t believe businesses can produce high-quality content, they are repulsed by the business side of publishing and they don’t understand the link- and promotion-driven culture of the Web.” I think traditional journalists by and large are coming to terms with the new marketplace and are eager to make transitions. If he wants real journalists or former journalists to apply for the content management position at HubSpot he should rethink the specific requirements for the position which all but eliminate seasoned journalists in favor of bloggers and social media junkies.

]The internet is decimating all ad supported media.

Advertisers don’t want to compete for time on your mass media stream or space on your pages, mass media or web, just to end up being ignored, or worse, while yelling like a “Global Village Idiot©™®” through a rented megaphone.

Newspapers are on life support. The doctors (the CEOs,) are getting close to pulling the plug. They day the media companies don’t bring in more money than they spend, look for loose wires on the floors of the stock exchanges.

News reporting is still valuable.

If a news reporting organization wants to make some money, it will have to partner with an entity which has lasted longer than it has, “The Post Office“.

The Post Office can act as the pay wall guardian of the RSS files.

The Post Office doesn’t care about the content of your files anymore that it cares about the content of your mail.

The Post Office can act as a trusted intermediary.

The Post Office can even have its actions dictated by congress.

The Post Office will just do what it currently does and save the media from the cash drawer.