Comments on: Ken Doctor: Publishers Have a Respite http://www.newspaperdeathwatch.com/ken-doctor-publishers-have-a-respite.html Chronicling the Decline of Newspapers and the Rebirth of Journalism Wed, 10 Mar 2010 17:06:01 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: msbpodcast http://www.newspaperdeathwatch.com/ken-doctor-publishers-have-a-respite.html/comment-page-1#comment-6436 msbpodcast Sun, 09 Aug 2009 18:02:12 +0000 http://www.newspaperdeathwatch.com/?p=2018#comment-6436 Peter, you fail to mention that the newspaper industry may be "driven by consumer" but its paid for by advertisers. The consumers have gone to the web because its more convenient and doesn't get your hands covered in ink, but that doesn't matter quite as much as the fact that advertisers have gone to the web too. Rather than having a megaphone to try to reach people with very selective hearing, they are able to use their own equipment to engage in a jillion conversations with potential and current customers, record all kinds of information and resolve complaints. Did I mention that its cheap too? They've gone and they're not coming back. That why Ken is working for Outsell. Peter, you fail to mention that the newspaper industry may be “driven by consumer” but its paid for by advertisers.

The consumers have gone to the web because its more convenient and doesn’t get your hands covered in ink, but that doesn’t matter quite as much as the fact that advertisers have gone to the web too.

Rather than having a megaphone to try to reach people with very selective hearing, they are able to use their own equipment to engage in a jillion conversations with potential and current customers, record all kinds of information and resolve complaints.

Did I mention that its cheap too?

They’ve gone and they’re not coming back.

That why Ken is working for Outsell.

]]> By: Peter Rip http://www.newspaperdeathwatch.com/ken-doctor-publishers-have-a-respite.html/comment-page-1#comment-6417 Peter Rip Sat, 08 Aug 2009 15:57:03 +0000 http://www.newspaperdeathwatch.com/?p=2018#comment-6417 Ken is a very smart guy. I worked with him at KRI and always thought he was one of the very few newspaper guys that understood it's a business driven by consumers, not by publishers. Ken is a very smart guy. I worked with him at KRI and always thought he was one of the very few newspaper guys that understood it’s a business driven by consumers, not by publishers.

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