Comments on: Desperation Drives Collaboration

By: paulgillin

paulgillin — Sat, 20 Jun 2009 15:14:19 +0000

Good catch! Fixed and thanks.

By: Gypsy Boots

Gypsy Boots — Sat, 20 Jun 2009 14:52:28 +0000

Desperation drives “colaboration”? Too bad it didn’t drive a spell-check.

By: Tom Vellaringattu

Tom Vellaringattu — Thu, 18 Jun 2009 15:41:36 +0000

Community newspapers have a savior on http://www.communitywebsites.com. License your city site with various revenue models to serve the community and local businesses and run it as a parallel site to your newspaper site. For more info contact Jeffrey Blake at 650 240 5051

By: ReformingJournalism

ReformingJournalism — Tue, 16 Jun 2009 07:29:13 +0000

TV news is headed the same way, they just don’t realize it yet. This is a good thing, though, and will ultimately be good for the field of journalism. The innovators can build something better on top of the ashes.

By: The last people the news industry needs in a crisis « Mediascaper

The last people the news industry needs in a crisis « Mediascaper — Sun, 07 Jun 2009 23:42:50 +0000

[...] 7, 2009 · No Comments From Newspaper Death Watch, in its commentary on a meeting of newspaper executives seeking to implement a paid content plan [...]

By: msbpodcast

msbpodcast — Sun, 07 Jun 2009 22:03:40 +0000

And here’s another example of the death of advertising as a source of revenue for the mass media.

Even Hulu.com is screwed because they can’t pull in ads.

http://www.theregister.co.uk/2009/06/05/hulu_may_adopt_subscription_service/

By: msbpodcast

msbpodcast — Sun, 07 Jun 2009 21:03:23 +0000

That’s not going to help. The readership/audiences might be there but the money’s going on-line.

And just to make things clearer that the internet is perceived as offering a much better ROI for the advertising dollar than any mass media, even the free newspapers are failing. They cant even GIVE IT AWAY because nobody’s ponying up advertising dollars.

http://www.nytimes.com/2009/06/08/business/media/08iht-free.html?ref=media

The ad supported model is dying as companies head to the web.

Its not a perfect advertising model but it offers a better ROI because its on-line and they can have a web site that advertises with messages as detailed as the customer wants them, takes orders, tracks shipments and resolves customer disputes one-on-one.

When you’re being chased by a fiscal bear, you don’t have to be faster that the bear, you just have to be faster that the next guy. His butt will be bear poop and yours ‘ll still be able to run.

Tell me again why mass people who depend on ad dollars are having problems and I will point to the web and tell you mass media for profit is unsustainable.

The mass media are going to become propaganda engines once again, like they were everywhere when they were founded even here in America and were in Europe until the fifties and still are to some extent with all of the state owned media out there. (And that includes PBS in the states, The ABC in Australia, the BBC in England, the CBC in Canada, “France Télévisions” in France, “ERT” (Ellinikí Radiofonía Tileórasi) in Greece, etcetera.)

Why will all media become state owned?

Because nobody else can afford it.

By: Michael

Michael — Sun, 07 Jun 2009 16:45:42 +0000

When you have 14 percent of newspapers’ cash operating costs, on average, devoted to content creation, while about 70 percent of costs are devoted to printing, distribution and corporate functions. And the remaining 16 percent of costs are related to advertising sales, you will have the death of the Newspaper Industry as we now know it today. You can not operate any business under these conditions. This also does not include their debt structure my friends.

So, what this tells me is that Internet news organizations can operate at 70% less the cost of Newspaper companies today. This is why Internet news organization will have more and more of a competitive edge. However, most of all the ADVERTISERS know this. They are now less and less willing to pay for ad campaigns in print with very little targeted reporting and analytics. They can achieve the same or in most cases greater results on the Internet with ad campaigns that have a better cost effective pricing model.

Desperate people do desperate things…..

By: msbpodcast

msbpodcast — Sun, 07 Jun 2009 15:59:18 +0000

ViewPass strikes me as the kind of solution that tries to slow a boat that’s sinking by aggregating the holes in bottom, or tries to save a stabbing victim by aggregating all of the wounds together into a honking great big bullet hole.

Apart from the fact that we have laws in place specifically to prevent that kind of price fixing collusion, they would have a tough time selling the idea, never mind the papers.

The bald fact is that the paper industry is in its death throws and will soon return into an artisanal/trade-craft form of employment. The numbers of impressions produced per day will become the number of impressions produced per decade.

The need for paper for wrapping probably won’t decrease, but newspapers for the conveyance of information are just dead, its just that there are still some left that don’t know it yet.

And the forests heaved a sigh of relief…