http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/ Chronicling the Decline of Newspapers and the Rebirth of Journalism Thu, 20 Nov 2008 15:44:33 +0000 http://wordpress.org/?v=2.6.3 http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1939 Bill M Wed, 09 Jul 2008 08:57:53 +0000 http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1939 You forgot the story about Murdoch's descision to take the Ottaway Newspapers off the market. Why ? Because he could not get his price for "the silly little papers" he vowed to unload as soon as he got Dow Jones. He found out that he paid a huge premium for the dailies just as newspaper prices went into the toilet. You forgot the story about Murdoch’s descision to take the Ottaway Newspapers off the market. Why ?
Because he could not get his price for “the silly little papers” he vowed to unload as soon as he got Dow
Jones. He found out that he paid a huge premium for the dailies just as newspaper prices went into the toilet.

]]> http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1937 Paul Gillin Wed, 09 Jul 2008 01:14:16 +0000 http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1937 It's a good argument, but those sections unfortunately don't generate much ad revenue. In a decision over short- vs. long-term value, business sections unfortunately lose out. It’s a good argument, but those sections unfortunately don’t generate much ad revenue. In a decision over short- vs. long-term value, business sections unfortunately lose out.

]]> http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1936 ed Tue, 08 Jul 2008 23:21:28 +0000 http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1936 I would not be so dismissive of the importance of business sections. They may get few ads, but they are traditionally read by local business leaders and would-be entrepreneusrs. These tend to be educated males, and more-prosperous-than-not readers who set budget levels for families, although have a minor role in what is spent on. The bottom line is that newspapers have turned their backs on Gen. X and Gen. Y, readers, and now are gutting what interests upper middle class males. So what audience will the newspapers of the future rely on, and what advertisers will want to appeal to that audience? I would not be so dismissive of the importance of business sections. They may get few ads, but they are traditionally read by local business leaders and would-be entrepreneusrs. These tend to be educated males, and more-prosperous-than-not readers who set budget levels for families, although have a minor role in what is spent on. The bottom line is that newspapers have turned their backs on Gen. X and Gen. Y, readers, and now are gutting what interests upper middle class males. So what audience will the newspapers of the future rely on, and what advertisers will want to appeal to that audience?

]]> http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1933 Newspaper Fan Tue, 08 Jul 2008 17:36:18 +0000 http://www.newspaperdeathwatch.com/2008/07/08/bangalore-or-bust/#comment-1933 If newspapers are so desperate to offshore editorial work to India, they might as well fold now. If newspapers are so desperate to offshore editorial work to India, they might as well fold now.

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