The Public Editor of the Orlando Sentinel notes that newsroom cutbacks are leading to more errors in the newspaper because copy editors aren’t checking copy as carefully as they once did. “In the past three months, the newspaper has corrected more than a third more errors of its own making on average than it did during the relatively placid prior five months. August, September and October have accounted, thus far, for significantly more corrections of internally generated errors than the newspaper averaged in that three-month period during the prior five years.”

This includes incorrectly identifying the winner of an NFL game on the front page of the sports section. Whoops.

James Lee, senior VP and chief public affairs officer at ChoicePoint, spoke at the PRSA International Conference today about ChoicePoint’s experience with the theft of 145,000 customer records in 2005.

It was an interesting study in crisis management, but what stuck me the most was comments by him and the audience about their lousy experiences with reporters. Examples:

• The Atlanta Journal-Constitution ran a story four days after news of the theft broke that claimed that ChoicePoint’s CEO was hiding from the media. In fact, Lee said, the CEO had been unusually open to the media, compared to executives at other companies in that situation. He had given several media interviews, but was unavailable when the Journal-Constitution reporter called. The paper’s story was the only one to accuse the CEO of evasiveness.
• ChoicePoint wanted to make a careful distinction between theft of data and a hack, because the latter term implies a computer security vulnerability. This is an important distinction to investors and regulators. However, one west coast newspaper had a policy of referring to all information thefts as “hacks,” regardless of the nature of the breach. This made ChoicePoint’s problem look worse than it really was.
• Pressure to file on deadline forces reporters to seek opinion instead of facts because opinion is easier to get. “In the real world, it takes time to find facts,” Lee said. “If you don’t have facts immediately, they’ll find some [pundit] with an opinion.” Early impressions tend to stick, which means that subsequent facts are buried or ignored.
• Media outlets throw business stories to inexperience reporters, who don’t understand the fine points of an often complex story and need to be educated under deadline, leading to errors and misunderstanding.
• News outlets nearly always stick by their story, even when the evidence is overwhelming that they’re wrong.
• These problems are only getting worse as newsrooms cut staff and competition compresses deadlines.

PR people have to deal with the media constantly and so are more likely to have gripes with the media, but the level of frustration surprised me, nevertheless. This is one reason mainstream media gets so little sympathy for its current woes. Years of arrogance have left it with very few friends at a time when it could use a few.

Golin Harris CEO Fred Cook gave this quote from a Chicago Sun-Times columnist, whom he preferred not to identify, in a session at the PRSA International conference today: “Newspapers aren’t dying. Our readers are.”

Golin Harris CEO Fred Cook gave this quote from a Chicago Sun-Times columnist, whom he preferred not to identify, in a session at the PRSA International conference today: “Newspapers aren’t dying. Our readers are.”

Dark day at the BBC as staff learn their fate – The Independent, Oct. 18, 2007

Big Weeklies Sputter, Smaller Pubs Soar – MediaPost, Sept. 04, 2007

[It's not a good time to be a broad, general-purpose magazine. Time and Newsweek circulation is trending steadily down, while U.S. News' numbers are falling precipitously. Meanwhile, Europe's The Economist and The Week are growing nicely.

What's strange about all this is that both of the European magazines publish longish, weighty and thoughtful articles. Since the USAToday-ization of the media began in 1984, conventional wisdom has been that the only way to keep readers was to lighten, shorten, colorize and sap editorial content of as much depth as possible. Now it appears that growth is shifting to publications with some gravity. Maybe we're beginning to lose our appetite for cartoon infographics? - Ed.]

Morgan Stanley Sells Entire New York Times Stake – Bloomberg, Oct. 17, 2007

60 Employees Retiring from Post-Dispatch – STLtoday, Sept. 28, 2007
“Editor Arnie Robbins said, ‘I’m sad that we’re losing colleagues that have such wisdom and institutional knowledge. But I’m convinced that we will continue to produce strong journalism with a strong public service mission.’”

How to Survive Newspaper Layoffs – eHow.com
[Erin Auerbach offers some tongue-in-cheek advice for journalists who have to prepare for the grim layoff reaper. - Ed.]

Express-News offers worker buyouts – MySA.com, Oct. 17, 2007 Annotated
“The newspaper’s goal is to eliminate 40 to 50 positions ‘through a combination of incentives and a hiring freeze,’ Express-News President and Publisher Tom Stephenson said in an e-mail to employees. The Express-News has between 1,000 and 1,100 employees”

‘Journal Sentinel’ Slashes Workforce By 35 to 50 – Editor & Publisher, Oct. 2, 2007

[That's 3.5% of the workforce, which isn't exactly a "slash." Voluntary severance being offered. Layoffs only if absolutely necessary. - Ed.]

Flint Journal offering employee buyouts – ABC12.com, Oct. 15, 2007 Annotated

“‘I think what’s going to happen is the Flint Journal will go toward free lancers and a lot of times there might not be people who have a personal stake in the community, so some of the stories aren’t going to be as powerful.’

“A similar buyout offer is being made to employees of the Detroit Free Press and Detroit News, a sign the newspaper business — especially in Michigan — is hurting.

“‘There’s a real struggle with newspapers right now,’ Zacks said. ‘Obviously the Internet — especially with my generation — is becoming the primary source for gathering information.’

[As if Flint, the flat-on-its-back city spotlighted in Michael Moore's 1989 classic Roger & Me, doesn't have enough problems. - Ed.]

Buyouts offered to Free Press employees-memo – Reuters.com

“The Detroit Media Partnership, a joint operating agreement between Free Press owner Gannett Co Inc. and MediaNews Group, which owns The Detroit News, aims to cut 110 positions, it said in a memo to employees on Friday. ‘If the voluntary offer doesn’t result in a sufficient number of volunteers, or if in the future, economic conditions worsen, it may be necessary to consider layoffs,’ the memo said.”

Saving investigative journalism – Steve Outing

“A new non-profit group called Pro Publica is being formed to fund and produce investigative journalism projects, which it will pitch to newspapers and magazines. One of the founders is Paul Steiger, who was top editor of the Wall Street Journal for 16 years.”

Black day for hockey coverage in the Bay Area, SF Chronicle and SJ Mercury News buy out and lay off Sharks beat reporters – Julia Dominic

“The San Francisco Chronicle bought out the contract of Sharks beat writer Ross McKeon, who has been covering the team since 1991. Also, Sharks beat writer Victor Chi is on the list of 31 San Jose Mercury News employees who were laid off on Monday. Fifteen others, including soccer and boxing reporter Dylan Hernandez and photographer Meri Simon, voluntarily resigned.”

[Maybe it's a good thing that Bay Area sports fans don't have much to cheer about these days – Ed.]

Bear Stearns Predicts Ripple Effect of Real Estate Decline – Editor & Publisher

”Retail is going to be the most vulnerable category, since consumers will probably spend less. Florida, predicts Bear Stearns, will feel these affects more acutely. It’s expected that retail sales will drop in Q3 and as a result retailers will cut back dramatically on advertising. In Bear Stearns coverage universe, Tribune and E.W. Scripps have the most exposure to Florida and California in terms of revenue at 37% and 14%, respectively.”

[It's beginning to look like a perfect storm for newspapers, at least in some areas of the country. Demographic shifts and online competition are combining with a softening economy to accelerate declines in advertising. This leads to layoffs, a weaker product and more reader flight. – Ed.]

Chronicle colleagues who care

[Former San Jose Mercury News staffers have set up a blog to commiserate, keep in touch and share job leads. The paper has reportedly cut its reporting staff by half from its peak. – Ed.]

Alan Mutter throws cold water on the Yahoo newspaper partnership announced last year. The deal had been the subject of a recent glowing report by Deutsche Bank, which forecast that the deal could lead to actual increases in newspaper revenues as soon as 2009.

Hogwash, Mutter says, quoting sources inside the coalition. A restaurant that serves lunch and dinner can get a big initial boost in business by adding breakfast, but that surge won’t be duplicated the next year. “We aren’t anywhere near matching the initial gains,” says one insider quoted in the story.

It doesn’t help that the focus of the deal is recruitment advertising, which is being hit by a slowdown right now.

Alan Mutter throws cold water on the Yahoo newspaper partnership announced last year. The deal had been the subject of a recent glowing report by Deutsche Bank, which forecast that the deal could lead to actual increases in newspaper revenues as soon as 2009.

Hogwash, Mutter says, quoting sources inside the coalition. A restaurant that serves lunch and dinner can get a big initial boost in business by adding breakfast, but that surge won’t be duplicated the next year. “We aren’t anywhere near matching the initial gains,” says one insider quoted in the story.

It doesn’t help that the focus of the deal is recruitment advertising, which is being hit by a slowdown right now.

Some innovative thinking on the future of newspapers comes from The Dilbert Blog, of all places. Dilbert proposes that newspapers will last as long as two cell phone upgrades (I think he’s pessimistic) and that the cell phone will eventually evolve to replace the newspaper. Phones could even be equipped with e-paper scrolls that simulate the experience of reading a paper (don’t laugh).

Dilbert also proposes that newspapers adopt a hybrid editorial model that combines the best of digg.com with the judgment of human editors and customization features that screen out news we don’t want. What starts as a tongue-in-cheek epitaph on newspapers actually turns into an essay with some pretty creative ideas. The more than 100 comments indicate that it stirred up some other people’s thinking, too.

Thanks to Cris Cohen for the link.