Comments on: Interesting reading http://www.newspaperdeathwatch.com/2007/08/29/interesting-reading/ Chronicling the Decline of Newspapers and the Rebirth of Journalism Fri, 21 Nov 2008 17:49:25 +0000 http://wordpress.org/?v=2.6.3 By: paulgillin http://www.newspaperdeathwatch.com/2007/08/29/interesting-reading/#comment-142 paulgillin Tue, 02 Oct 2007 11:08:57 +0000 http://newspaperdeathwatch.com/2007/08/29/interesting-reading/#comment-142 I'll let readers decide on that one, Joe. Seems to me the point of the piece was to tee up the value of desktop widgets which, not surprisingly, are Eluma's business. That isn't a slap; every other marketing VP tries to place the same kind of piece. In any case, thanks for some interesting data and for stopping by to comment. I’ll let readers decide on that one, Joe. Seems to me the point of the piece was to tee up the value of desktop widgets which, not surprisingly, are Eluma’s business. That isn’t a slap; every other marketing VP tries to place the same kind of piece.

In any case, thanks for some interesting data and for stopping by to comment.

]]> By: Joe Lichtenberg http://www.newspaperdeathwatch.com/2007/08/29/interesting-reading/#comment-119 Joe Lichtenberg Thu, 27 Sep 2007 14:51:52 +0000 http://newspaperdeathwatch.com/2007/08/29/interesting-reading/#comment-119 Hi Paul, Thank you for your mention of Eluma and our article in iMedia Connection. I was surprised by your characterization of the article as a shameless pitch for our products, however. For example: adding Digg- and YouTube-like functionality to your website, and USA Today's Web 2.0 efforts have nothing to do with our products, and instead are much more along the lines of what you can do with products like ning.com and kickapps than with what Eluma provides. Regarding WHDH-TV, I had hoped that WHDH-TV's experiences would be a welcome data point and food for thought for others in the industry. I would also invite your readers to check out my blog at www.eluma.com/blog, which is also not a forum for pitching our products, but are my thoughts and observations on best practices for marketers to leverage the various Web 2.0 technologies to better engage with their users. Best regards, Joe. Hi Paul,

Thank you for your mention of Eluma and our article in iMedia Connection. I was surprised by your characterization of the article as a shameless pitch for our products, however.

For example: adding Digg- and YouTube-like functionality to your website, and USA Today’s Web 2.0 efforts have nothing to do with our products, and instead are much more along the lines of what you can do with products like ning.com and kickapps than with what Eluma provides. Regarding WHDH-TV, I had hoped that WHDH-TV’s experiences would be a welcome data point and food for thought for others in the industry.

I would also invite your readers to check out my blog at http://www.eluma.com/blog, which is also not a forum for pitching our products, but are my thoughts and observations on best practices for marketers to leverage the various Web 2.0 technologies to better engage with their users.

Best regards,

Joe.

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